一、教师简介

Dr. María de los ángeles Pérez Sánchez is an Associate Professor of International Business and Marketing at the School of Finance and Trade, Wenzhou Business College. A distinguished expert in strategic management and marketing within the tourism and hospitality sectors, her cutting-edge research examines the dynamic adoption of technological and organizational innovations to drive value creation for both global consumer markets and corporate enterprises.

Dr. Pérez Sánchez holds a Ph.D. in Tourism Management and Marketing from the prestigious School of Management at Zhejiang University (China), alongside an M.Sc. in Business Economics Research and an M.Sc. in Tourism Management (Specialization in Marketing) from the historic University of Salamanca (Spain). Demonstrating a relentless commitment to scholarship, she is currently completing a second Ph.D. in Business Economics and Management at the University of Salamanca.

An internationally accomplished educator, Dr. Pérez Sánchez has delivered high-impact lectures across prominent academic institutions, including Zhejiang University of Science and Technology, Hangzhou City University, the University of Salamanca, and Zhejiang International Studies University. Prior to her current appointment, she held a senior academic position as Associate Professor in the Department of International Tourism and Economics at Kokand University (Uzbekistan).

With an extensive portfolio spanning international research, strategic consulting, and public policy advisory, Dr. Pérez Sánchez has led and contributed to key high-level regional development projects across China, Spain, and Portugal. Her influential consulting record includes: The Competitiveness Monitor Project of Tenerife Island: Driving strategic economic development and environmental sustainability initiatives, The Hangzhou Smart Tourism Strategic Five-Year Plan (2018–2020): Formulating policy frameworks for smart urban tourism innovation (杭州智慧旅游五年规划), Comprehensive Tourism & Destination Master Plans: Designing spatial and economic development blueprints for the People’s Government of Jingling Town (Xinchang County, Zhejiang, China), including the transformation of the Jingling Town cultural district and the Louji Village Commercial Pedestrian Corridor and Regional Tourism Economics Assessments: Authorship of key policy reports for the Tourism Observatory of the Province of Palencia, as well as landmark conservation and infrastructure modernization plans for the tourist caves of Castile and León.

Her scholarly work is widely recognized for its rigor and empirical contribution, featuring prominently in top-tier, high-impact peer-reviewed international journals (SSCI Q1).

玛丽亚·德洛斯·安赫莱斯·佩雷斯·桑切斯博士（Dr. María de los ángeles Pérez Sánchez）是温州商学院金融贸易学院国际商务与市场营销副教授。作为旅游与款待业战略管理及市场营销领域的杰出专家，她的前沿研究聚焦于技术与组织创新的动态应用，旨在为全球消费市场及企业实体创造价值。

佩雷斯·桑切斯博士毕业于中国著名的浙江大学管理学院，获旅游管理与市场营销博士学位；在此之前，她曾在历史悠久的西班牙萨拉曼卡大学先后取得商业经济学研究硕士学位及旅游管理（市场营销方向）硕士学位。出于对学术研究的不懈追求，她目前正于萨拉曼卡大学攻读其第二个博士学位（商业经济与管理专业）。

作为一位具有国际声誉的教育家，佩雷斯·桑切斯博士曾在多家知名高等学府讲授高水平课程，包括浙江科技大学、杭州城市学院、萨拉曼卡大学以及浙江外国语学院。在任职现职之前，她曾担任乌兹别克斯坦浩罕大学国际旅游与经济学系副教授（高级学术职务）。

佩雷斯·桑切斯博士在国际学术研究、战略咨询和公共政策咨询方面拥有丰富的资历，曾领导并参与中国、西班牙及葡萄牙的多项高规格区域发展项目。其具有代表性的咨询成果包括：

特内里费岛竞争力监测项目：推动战略性经济发展与环境保护倡议。杭州智慧旅游五年规划（2018–2020）：制定智慧城市旅游创新的政策框架。综合旅游与目的地总体规划：为中国浙江省新昌县镜岭镇人民政府设计空间与经济发展蓝图，包括镜岭镇文化街区改造及楼基村商业步行街项目。区域旅游经济评估：为帕伦西亚省旅游观测站撰写关键政策报告，并为卡斯蒂利亚-莱昂自治区的旅游溶洞制定保护与基础设施现代化规划。她的学术成果因严谨的研究态度和实证贡献而获得广泛认可，多篇论文发表于国际顶尖的高影响力同行评审期刊（SSCI一区）。

 二、主教课程

Futures and Options: 期货与期权,International Finance: 国际金融,Brand Management: 品牌管理,Hotel and Restaurant Management: 酒店与餐饮管, Restaurant Business: 餐饮经营管理,Standardization and Certification in Tourism: 旅游标准化与认证,Tourism Marketing: 旅游市场营销,MICE Management: 会展管理 (MICE管理),Information Management Systems: 信息管理系统,Customs Clearance and Inspection: 报关与报检,International Tourism Business: 国际旅游商务,Principles of Entrepreneurship: 创业学原理,Hospitality Management: 款待业管理 / 酒店管理.Branding Destination: 目的地品牌建设,E-commerce: 电子商务,International Frontier Events: 国际前沿专题 / 国际前沿学术讲座,Principles of Marketing: 市场营销学原理,Marketing Research: 市场调查与研,International Business and Trade: 国际商务与贸易,International Marketing: 国际市场营销,International Business: 国际商务International Economics: 国际经济学

三、研究方向

Consumer Behavior, Go-To-Market (GTM) Strategy , Digital Marketing, Blockchain, Branding, Artificial Intelligence, Smart Tourism, Big Data, Destination Management and Marketing, Well-being and business services.消费者行为、市场切入 (GTM) 策略、数字营销、区块链、品牌建设、人工智能、智慧旅游、大数据、目的地管理与营销、福祉与商业服务。

四、代表性成果

（一）论文

Chapter book: From Smart to Cognitive Destination: Hangzhou (China) and San Sebastián (Spain) as Two Pathways Toward Data-Driven Tourism Competitiveness:  CASE STUDIES ON TOURISM COMPETITIVENESS: DATA-DRIVEN STRATEGIES FOR DESTINATIONS, INNOVATION, AND DIGITAL TRANSFORMATION Elgar Cases in Tourism and Hospitality series EDITOR(S):   Eduardo Parra-López and Garry Tan Wei Han PUBLISHER: Edward Elgar Publishing Ltd. 2026.10.

Beyond happiness and meaning: A phenomenological exploration of psychologically richness experience in heritage hotels. JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT. 2026.10.

Chapter book published: Island Destination in the face of Global Challenges: A Strategic Analysis. Routledge Handbook of Global Trends and Issues in Tourism. Edited by Alastair Morrison and Dimitrios Buhalis, 2023.9.

Blockchain Technology for Winning Consumer Loyalty: Social Norm Analysis Using Structural Equation Modeling.Journal of Mathematics, 2021,3, 9 (5) 1-18.

Dark tourism destinations: the relationships between tourists’ on-site experience, destination image, and behavioral intention. Journal of Tourism Review, 2021.9, 77(12).

Empirical Study on the Sustainable Development of Mountain Tourism in the Early Stage of High-Speed Railways-Taking the Southwest Mountainous Region of China as an Example.Journal Sustainability, 2022.11,14(3).

Establishing a Sustainable Labor Market in Developing Countries: A Perspective of Generational Differences in Household Wage.Journal Sustainability, 2021.10, 13(21).

Uncovering innovativeness in Spanish tourism firms: The role of transformational leadership, OCB, firm size, and age.Journal Sustainability, 2020.13, 12(10).

（二）教科研课题

Associate professor: Wenzhou Business College. Time period September 2026.

Associate professor: Department of International Tourism and Economics. Kokand University. Time period 2024-2026.

Lecturer at Zhejiang International Studies University, ZISU, Hangzhou (China). Time period 2015.9-2017.7/2020.10-2023.6/20245.6-5.

Lecturer at Zhejiang University Science and Technology, ZUST, Hangzhou (China). Time period 2016.3-2018.6.

2013.9 to 2015.7 / 2023.9 to 2024.12 Lecturer at University of Salamanca, Salamanca (Spain).

Lecturer at Hangzhou City University, Hangzhou (China). Time period Autumn semester 2020.9-2020.12.

Research Assistant: Tourism Observatory of Palencia. University of Salamanca. Time period 2011- 2017.

温州商学院 副教授（2026年9月至今）

科考德大学 国际旅游与经济系 副教授（2024年–2026年）

浙江外国语学院 讲师（2015.09–2017.07 / 2020.10–2023.06 / 2024.05–2026.05）

浙江科技大学 讲师（2016.03–2018.06）

萨拉曼卡大学（西班牙萨拉曼卡） 讲师（2013.09–2015.07 / 2023.09–2024.12）

浙大城市学院 讲师（2020.09–2020.12 秋季学期）

萨拉曼卡大学 帕伦西亚旅游观测站 研究助理（2011年–2017年）

（三）个人荣誉

Distinction M.Sc. in Tourism Management specialty in Marketing December 2012.University of Salamanca, Salamanca, Spain.

International scientific conference Abais heritage in the Context of Modern Economic Science in Kazakhstan. West Kazakhstan Innovative and Technological University. Uralsk 2026.04.10.

International scientific-practical conference on the topic Main directions of digitalization of tourism activity in Uzbekistan and ways to increase its efficiency. International Islamic Studies Academy of Uzbekistan 2025.05.20.

International scientific-practical conference. Foreing experience and innovative approaches in the development of the tourism sector. Kokand University. 2025.04.11.

International Forum of Uzbekistan guides 2015.

Member of the Organizing Committee of the International Forum on Cultural Tourism. Hangzhou City University/The Hong Kong Polytechnic University / Zhejiang Grand Canal Cultural Research Institute, 2024.6.5.

Seminar Title: Managing Branding in Online Commerce. Zhejiang International Studies University ZISU, Hangzhou (China). 2024.7.1-5.

International Forum on Cultural Tourism.Hangzhou City University/The Hong Kong Polytechnic University / Zhejiang Grand Canal Cultural Research Institute, 2024.6.21-

Seminar Title: Spanish Smart Tourism Destinations. Zhejiang Shuren University, 2024.5.

International conference of Meetings, Incentives, Conferences, and Exhibitions (MICE). Topic: Spanish Event Standardization.Hangzhou City University, 2023.5.9.

Seminar Title: The Internationalization of Spanish Tourism Business. Hangzhou City University, 2023.4.

Cultural Event and Global Digital Exhibition and Event Summit. Round table, Hangzhou Tourism Bureau and Events, 2022.7.1.

Seminar Title: The Internationalization of Spanish Tourism Business. Nankai University, 2021.10.8.

International Conference of Lakeside Leisure, Yangtze River Delta Integrated Cultural and Tourism Summit. Round table, Huzhou, 2019.10.

Seminar Title: European Smart Tourism Destination. Hangzhou City University, 2021.5.3.

Zhejiang Geographic Society 2018 Annual Academic Conference and ‘Research on Internationalization of Cities’ Forum Topic: The Internationalization of Spanish business tourism: collaborating and promoting the image of Spain in the Asian Giant. Xiaoheshan, Hanzghou, 2018.11.24.

Forum of International cities, Zhejiang Province Tourism Committee. Topic: The Advantages of Blockchain in Tourism, and Smart Cities Network: Comparative and Future Collaboration Between Málaga (Spain) and Hangzhou (China) Hangzhou, 2018.5.20.

Seminar Title: Spanish Branding Destinations. Zhejiang University, 2017.5.18 /2018.5.23.

Seminar Title: Spanish Education System: Rural schools in depopulated towns Zhejiang International Studies University ZISU, 2016.3.20 /2017.3.24.

III Technical Conference of border tourism. Topic: Tourist Products Border. University of Huelva, 2020.7.

硕士学位（优等成绩，Distinction）：旅游管理硕士（市场营销方向），萨拉曼卡大学（西班牙萨拉曼卡），2012年12月。

国际学术会议报告：“哈萨克斯坦现代经济科学语境下的阿拜遗产”国际学术会议，西哈萨克斯坦创新技术大学（乌拉尔斯克），2026年4月10日。

国际学术与实践会议报告：“乌兹别克斯坦旅游业数字化的主要方向及提高其效率的途径”国际学术与实践会议，乌兹别克斯坦国际伊斯兰研究院，2025年5月20日。

国际学术与实践会议报告：“旅游业发展的国外经验与创新方法”国际学术与实践会议，科考德大学，2025年4月11日。

国际导游论坛：乌兹别克斯坦国际导游论坛，2015年。

组委会成员：文化旅游国际论坛组委会成员，浙大城市学院 / 香港理工大学 / 浙江大运河文化研究院，2024年6月5日。

专题研讨会：“电商中的品牌管理”，浙江外国语学院（中国杭州），2024年7月1日–5日。

国际学术论坛：文化旅游国际论坛，浙大城市学院 / 香港理工大学 / 浙江大运河文化研究院，2024年6月21日。

专题研讨会：“西班牙智慧旅游目的地”，浙江树人学院，2024年5月。

国际会展会议报告：会展与奖励旅游（MICE）国际会议，主题：“西班牙活动标准化”，浙大城市学院，2023年5月9日。

专题研讨会：“西班牙旅游企业的国际化”，浙大城市学院，2023年4月。

圆桌论坛：文化活动与全球数字展览及活动峰会圆桌论坛，杭州市文化广电旅游局，2022年7月1日。

专题研讨会：“西班牙旅游企业的国际化”，南开大学，2021年10月8日。

圆桌论坛：湖畔休闲国际会议暨长三角文旅一体化高峰论坛圆桌论坛，湖州，2019年10月。

专题研讨会：“欧洲智慧旅游目的地”，浙大城市学院，2021年5月3日。

学术年会报告：浙江省地理学会2018年学术年会暨“城市国际化研究”论坛，主题：“西班牙商务旅游的国际化：合作与在亚洲大国推广西班牙形象”，杭州小和山，2018年11月24日。

国际城市论坛报告：浙江省旅游委员会国际城市论坛，主题：“区块链在旅游业中的优势与智慧城市网络：马拉加（西班牙）与杭州（中国）的比较及未来合作”，杭州，2018年5月20日。

专题研讨会：“西班牙目的地品牌塑造”，浙江大学，2017年5月18日 / 2018年5月23日。

专题研讨会：“西班牙教育体系：人口萎缩城镇的乡村学校”，浙江外国语学院，2016年3月20日 / 2017年3月24日。

研讨会报告：第三届边境旅游技术研讨会，主题：“边境旅游产品”，韦尔瓦大学，2020年7月。

 五、工作感言

To me, pedagogy and research transcend the conventional notion of a profession; they constitute an existential philosophy.—a way of engaging with the world without which I cannot imagine my life. Intellectual inquiry and scientific rigor are not labor, but the reflective realm where I find my peace and intellectual renewal. I view the university professor's role as an act of transcendence directed toward cultivating a living legacy—one forged at the intersection of knowledge, shared experience, and human emotion. Every student is not a number, but a singular universe of aspirations and potential. This conviction places an undeniable ethical responsibility upon the educator: to reject standardized pedagogical models in favor of bespoke, highly personalized methodologies adapted to each learner's unique needs. The core mission of higher education is to guide talent with both rigor and empathy, empowering individuals to effectively shape their own futures.

 My pedagogical praxis is guided by a central ethos: discipline rooted in patience, active listening, and a commitment to service. I regard the classroom as a dialectical space of mutual learning; the intercultural wisdom shared with students from every corner of the globe remains the most enduring lesson of my academic journey.

于我而言，教学与科研超越了传统意义上的职业范畴——它们构成了我的人生哲学与存在方式，是我生命中不可或缺的求索之路。学术探索与严谨求索并非负担，而是我寻求内心理性与精神重生的沉思原乡。

我将大学教师的职责视为一种追求超越与传承的崇高事业，它交织着知识的传递、经验的沉淀与人文的情感。每一个学生都不是冷冰冰的数据，而是一个个独一无二、充满梦想与潜能的宇宙。这种信念赋予了教育者不可推卸的伦理责任：坚决摒弃标准化、模式化的教学，转而采用因材施教、高度个性化的育人路径。

高等教育的核心使命在于以严谨与共情去引导天赋，陪伴并赋能每位学生构建属于自己的未来。我的教学实践遵循一个核心理念：以耐心、倾听与奉献为基石的自律与规范。我将课堂视为师生相互启发、双向奔赴的对话空间；能够与来自世界各个角落的学生切磋交流，是我学术生涯中最宝贵、最持久的财富。